Leading Newspaper Ad Agency in Karur

Suba Newspaper advertising is one of the most popular advertising media with a wide reach and great impact. Reading a newspaper is a popular morning habit in Indian households, irrespective of age and gender. Promoting a brand through newspaper advertising ensures that your message reaches all homes and offices and makes an impact.

With the unprecedented growth of digital advertising, the future of newspaper advertising may look bleak, but there is more to it than meets the eye. A recent study by Google and Kantar reveals that newspaper display ad is 4X popular than online ads.

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We can help you book and publish your advertisements in the leading Tamil newspapers like Daily Thanthi, Dinamalar, Dinakaran, Dina Boomi, Kalai Kathir, Theek Kathir, The Hindu Tamil with affortable prices.

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What is a newspaper display ad?

Newspaper advertisements usually fall into two categories- newspaper classified ads and newspaper display advertisements. Newspaper classified ads are limited by size, placement, and features. They are mostly text-heavy and information-rich and are restricted to the classified section of the newspaper. In terms of pricing, newspaper classified advertisements are cheaper.

Newspaper display ads, in the truest form, are exactly that- ‘display’ advertisements. Not restricted by space and placement limitations, they have the opportunity to express through vibrant pictures (can be color/BW) or prominent placements (as newspaper jacket) or innovation through quirky content. Newspaper display ads merge with news content seamlessly, attracting the attention of the newsreaders.

Newspaper Type	Size
Broadsheet newspapers	22.75 x 15 inches (578 x 381 mm)
Tabloid newspapers	11.5 x 15 inches (292 x 381 mm) to 14.5 x 20 inches (368 x 508 mm)
Compact Supplement	9.3 x 12.2 inches (23.5 x 31 cm)
Broadsheet Posters	22.75 x 15 inches (578 x 381 mm)
Mini- Tabloid	8.5 x 11 inches (215 x 280 mm)

Sizes of Indian Newspapers Affecting Ad Designs

The format of a newspaper can have a significant impact on the ad layout and ad size. Different page sizes and formats of newspapers can influence how ads are designed, displayed and perceived by readers.

Broadsheet newspapers, for example, which have a larger format and are usually folded in half, offer more space for full-page advertisements that can be used for branding, promotions or editorial content.

Broadsheet newspapers also offer advertisers more creative freedom in ad design, as they can include more images, text or design elements without compromising readability or clarity. Broadsheets and tabloids are the most common newspaper sizes in India. Broadsheet newspapers are larger, measuring approximately 22.75 x 15 inches (578 x 381 mm), and are the preferred format for traditional newspapers such as The Times of India and The Hindu. Tabloid newspapers are smaller, ranging in size from 11.5 x 15 inches (292 x 381 mm) to 14.5 x 20 inches (368 x 508 mm). Popular newspapers such as the Mumbai Mirror and The Economic Times frequently use tabloid newspapers. Each size has advantages and disadvantages regarding readability, layout, design, and advertising potential.